There are many purposes as to why an organization would host a sporting event. But all of them can be divided into two major categories: for the sake of the sport itself, for the sake of any other intention.
Regardless of the category, your purpose belongs to, there’s absolutely no point in overspending as long as you can preserve the quality. Thus, in finding that perfect balance, let us talk about some of the best tips in cost-effectively hosting a memorable sporting event.
Allow other businesses to get involved with the event
Once the event is being shared amongst the employees, or the general crowd, you need to understand that they will be looking forward not to starve, dehydrate, and even expect their very active children to stay put. When you allow other businesses of relevance to get involved with the event, you’re fulfilling the collective needs of the crowd, while generating an income with the stalls.
Bulk order your sporting wardrobe from a designated outlet
If the event was regarding the national get-together of countrywide business, there’s going to be a lot of teams. As the management of the company, you cannot afford to look cheap, nor make unnecessary expensive purchases given that it’s not like you can collect the t shirts and shirts afterward. The solution for this is bulk ordering all of your wardrobes from one single outlet. But then comes a problem of relevance.
The issue of relevance only comes up if the outfits are printed in some way; as long as they’re plain, you don’t have to worry about it. After all, it’s a sporting event that brings your staff together; the primary objective is to ensure that they get the best, but you don’t necessarily have to spend a fortune.
Let us assume the event itself was focused on the sport, and it’s necessary to get personalized t shirts and shirts. Even on an occasion like this, you’re going to end up spending over 40$ per printed top if you requested both the print and the top from the printing company. On the flip side, there’s no guarantee that their stock material would suit your need. Why should you overspend when you can buy sports shirts for less than 20$, with the best quality, and get them printed for a cheaper price?
The bottom line is that the wardrobe needs of a sporting event are a branding opportunity. But if you’re overspending for an uncalculated risk, it’s going to be a waste.
Invest in social media marketing
The use of television and radio for marketing is an absolute waste of money when you have a better functioning solution like social media. But you need to ask yourself what exactly should be marketed if the event is limited for the employees of your organization; should it be how organized and satisfying your organization to work at, or should it be for brand visibility? The more questions you ask yourself, the better would be your marketing campaign.
